Created by Scandinavian born friends - Swedish former model, Malin Wright and Icelandic business lawyer, Aldis Firman, Lilou et Loïc is the product of their mutual love of evocative fragrances and contemporary classic interiors.
Having met and subsequently planted new roots while living and working in the UK, the founders define Lilou et Loïc as a British brand with a Scandinavian sensibility.
The story of the brand’s birth can be traced back to summers spent together in the company of family at each other’s homes between Monaco and Cannes. They set out to capture their particular brand of Scandinavian style – heavily influenced by years living and travelling overseas, and the scents that had inspired them on their individual journeys.
Drawing upon Malin’s second daughter’s nickname ‘Lilou’ teamed with that of her winged imaginary friend ‘Loïc’, the French name perfectly captures the sense of time and place that underpins everything the friends create for the brand.
Lilou et Loïc is a celebration of the depth of true friendship, importance of family values, similarities and contrasts, textures and travels, moments and memories captured in fragrances.